The Net Promoter Score (NPS) has emerged in the past decade as an important indicator of how customer loyalty and satisfaction play a large role in predicting an organization’s future success in terms of sales. When it comes to HR and recruiting, this number can be used to tell whether or not your company is building ambassadors that are going to promote your company.

The net of both extremes of a candidate’s response to whether or not they would refer others to apply to a certain job helps us understand the candidate’s experience.

Source: http://pages.recruitifi.com/video-promoter-score-relates-candidate-experience